Lit Up

The Voice of WIC

Successful Deloitte Panel! September 24, 2009

Filed under: WIC Events — tiffsiu @ 11:05 pm

On Monday September 21, Women in Communication co-hosted the Deloitte Women in Consulting Panel with Undergraduate Stern Women in Business and Phi Chi Theta. We had a wonderful turn-out and learned a lot about the world of consulting!

Deloitte Consulting is broken up into 3 practices: Strategy & Operations, Technology, and Human Capital. The Strategy & Operations practice solves the companies core strategical business problems. The technology practice deals with companies functional and technical technology problems relating to it’s company processes. The Human Capital practice deal with the people issues within and outside a company.

One big takeaway from the panel was Deloitte’s investment into it’s employees. Through WIN, it’s Women Initiative, Deloitte strives to provide women with every opportunity to advance through its company, this can be done with programs like “dialing down” or taking time off for children or family.

Like to travel? Consulting at Deloitte will take you all over the nation and world. There are many opportunities to advance by taking assignments outside of New York, but if you’re wary of travel, consulting might not be the career for you.

Deloitte consulting takes students from a variety of backgrounds, you don’t have to be in the business school to apply!

Find more information here:


Deloitte Women in Consulting Panel September 9, 2009

Filed under: WIC Events — NYU WIC @ 11:31 pm




Deloitte Flyer




Join us on Monday, September 21, 2009 from 7:00 to 8:30 PM in Tisch Hall (Room TBD) to learn more about Deloitte’s prestigious Consulting Division and mingle with recruiters from the firm. A panel of female consultants from Deloitte will be there to share their experiences and answer your questions.


Please dress professionally. All majors are welcome.




RSVP on the Facebook event page:

Learn more about Deloitte Consulting at


This event is being co-sponsored by WIC, Phi Chi Theta, and Undergraduate Stern Women in Business.

Refreshments will be served. 


WIC at Club Fest 2009 September 8, 2009

Filed under: WIC Events — NYU WIC @ 11:02 am

WIC logo



Visit our table at NYU’s annual Club Fest on Thursday, September 10th from 2-7 PM at Coles Sports Center, 181 Mercer Street.


Meet the 2009-2010 E-Board, find out more about our plans for this semester, and  learn how you can get involved with WIC this year, including becoming a Lit Up contributor.


Help us reach out to new members: encourage your friends who are into communications to check us out!


See you there!



Discover the Possibilities with FBI December 9, 2008

Filed under: WIC Events — NYU WIC @ 3:15 am


Women in Communications hosted an amazing event before Thanksgiving break! We brought in five FBI Professional Staff members and one special agent (yes there is a difference!) for an incredibly informative panel event.

This event is part of a New York University student-run agency (AdCats) campaign to promote the FBI professional staff career opportunities. If you missed out on this event and still want to find out more about the professional staff and how to apply to their job opportunities, visit! Enter marketing code “Edventure Partners” when submitting applications.


“Meet the New Faces of Advertising” event recap! November 25, 2008

Filed under: WIC Events — NYU WIC @ 4:51 pm


Special thanks to our WIC members who made our first event of the semester in October a big success! Of course, we also extend our gratitude to our fabulous guest speakers who gave us the ins-and-outs of the advertising industry and information about the prestigious Multicultural Advertising Intern Program (MAIP). Check out their bios below:

Candace is a Junior Planner at BBDO, working on the Bank of America account. She has a Bachelors in Electrical Engineering from the University of New Mexico, and a Masters in Advertising from the University of Texas at Austin. With MAIP she interned at BBDO in the planning department for Gillette.

Cecil is a Connections Junior Associate at MediaVest, working on the Walmart account. He graduated from Wesleyan University in 2008 with a double major in English and American Studies. With MAIP he interned at Euro RSCG in Account Planning and worked on Charles Schwab, Chivas Regal, Clearasil, eBay (France), ExxonMobil, Old English, Kraft Ritz Crackers, Merck/Schering-Plough, and Veet.

ABBY CANEDA – Cramer Krasselt
Abby is an Assistant Account Executive at Cramer-Kesselt, working on a variety of accounts including USO, Burlington Coat Factory, Party City, Kentucky Derby, MWV, and Ito En Tea. She graduated from the University of Illinois at Urbana-Champaign in December 2007. With MAIP she interned at Cramer-Krasselt in Public Relations.

Hiro is an Assistant Search Planner at Neo @ RMG, working on a variety of accounts including HSBC, Marines, De Beers, FEMA, Feeding America, Evercare, and Norfolk Southern. He graduated from Temple University in 2008 with a major in Broadcasting, Telecommunications and Mass Media. With MAIP he interned at Euro RSCG in Account Management on the ExxonMobil account.

GEIA REYES – Universal McCann
Geia is an Assistant National Broadcast Buyer at Universal McCann for L’Oreal. She graduated from Barnard College, Columbia University in 2008 with a major in Economics and a minor in psychology. With MAIP she interned at Universal McCann for L’Oreal in the Media Buying department.

Stephanie is an Assistant Account Executive at Grey NYC, working on the Wyeth – Robitussin, Dimetapp and Alavert accounts. She graduated from Colgate University in 2008 with majors in English and Art & Art History. With MAIP she interned at Grey NYC in Account Management.

For those still interested in MAIP, the deadline to submit your application is December 5! Visit to find out more information.

-Angela Bilog


Join us for our PUBLIC RELATIONS PANEL!! April 28, 2008

Filed under: WIC Events — NYU WIC @ 7:30 pm

Are you still looking for a summer internship? Interested in Public Relations, but aren’t quite sure what it entails? Does PR=only the image of Samantha Jones from Sex and the City? Come find out about the many avenues you can navigate with a career in Public Relations!


Julia Labaton | President, RED PR

Lekha Rao | Vice President, Corporate Communications, Petry Media

Andrew Boepple | Senior Manager, Strohl and Company

Anne Lacombe | Harriet Weintraub PR

Don’t let the advent of finals clear your entire social calendar, because these agencies are ***STILL ACTIVELY SEEKING TO FILL SUMMER 2008 INTERNSHIPS!!!***

Please feel free to bring your resumes. Dinner will be served.

Remember, your attendance enters you into our semester-long raffle to win a one-on-one meeting with a top industry exec of your choice.

We will be drawing the winners at the end of this event!

About the panel:

Julia Labaton — In 2000, Julia founded RED PR, a boutique agency with a specialty in beauty and style-related consumer brands. As a testament to Julia’s skill and professionalism, Creative Nail Design – a $70 million global company – has chosen to work with Julia since 1995. RED has won three ABBIE Awards for Best Public Relations campaign on behalf of Creative Nail Design for its outreach campaigns with fashion designers and celebrities. In 2007, RED won a prestigious Big Apple PR Award from the Public Relations Society of America for the results it produced surrounding a trend look book.

Lekha Rao — Lekha joined Petry Media in 2006 as Director of Advertising and Public Relations and was promoted to Vice President in July of 2007. She started her career in the financial relations division at public relations firm Hill & Knowlton, Inc. In 1998, Lekha joined Brunswick Group where she developed and implemented media and investor communications campaigns for public and private companies including addressing crisis situations, M&A, proxy fights and general profile raising. She is a member of Public Relations Society of America.

Andrew Boepple — Andrew started his career at magazines like Vanity Fair and Allure before switching to PR, landing a job at Red PR. Currently, he’s happy to call Strohl and Company home. Strohl and Company was created by Mitchell Strohl in early 1985 and serves the world of interior designers, architects and home furnishing. Andrew handles the accounts of such noted designers as Clodagh, Dakota Jackson, Jamie Drake, and David Rockwell to name a few.

Anne Lacombe — HWPR is a public relations firm with extensive experience in marketing and promotion in the luxury sector. The HWPR client base spans a range of prestige products and services that include: luxury real estate; fashion and accessories; fragrance and beauty; art and antiques; architects and interior designers; and hospitality.


Surviving in a Freelance World April 27, 2008

Filed under: WIC Events — NYU WIC @ 5:50 pm

Tuesday night’s event gave WIC members insight about the pros and cons of freelancing, as well as tips on how to create the perfect pitch. Our speakers/freelancing experts included Adam Penenberg, Jessica Seigel, Matt Rivera, Rebecca Fox and Althea Erickson.

Freelancing in today’s job market seems scary, but it actually allows you to pursue the stories you really want to write. Your stories can be more investigative and have much more depth than a traditional newspaper story, and freelancing gives you the chance to build a “thicker skin” as you write from one outlet to the next. Althea Erickson, community manager for the Freelancers Union, assures that freelancers have the resources they need—from seminars to basic healthcare benefits—to make sure you can pay your rent!

Here are some basic do’s and don’ts for navigating the freelance world.


DO have an online presence via a blog (another reason why you should write for Lit Up!). Write about an area of expertise that you truly care about and include multimedia (videos, charts, pictures, podcasts) to spruce it up.

DON’T leave your blog stagnant. Always refresh your blog with new content a couple of times throughout the day.

DO consider writing for online outlets, which is more up-and-coming than print.


DO have a personal and unique perspective to market yourself.

DON’T pitch stories that you don’t care about—if you’re passionate about a topic, it’ll show in your article. For video pitches, Matt Rivera recommended that anything “flashy” or “viral” will make your videos stand out.

DO practice summing up your pitch in one sentence—if you can’t sum it up in a sentence, the idea is not focused enough.

DON’T pitch content that the particular outlet would not publish–you need to familiarize yourself with the publication first.

DO follow-up through e-mails (with no attachments and grammatical errors, of course!).


DO visit to acquaint yourself with freelancing contracts and how not to get duped. Notice words and phrases such as “paid upon publication” (you want to be “paid upon acceptance” of your article).

DON’T be afraid to negotiate, and always ask: “What’s the fee?” and “What’s the word count?” to ensure that you’re not being overworked and underpaid.

DO always ask for a contract and check the wording very carfully to see what your liabilities would be.

DON’T get lowballed. If they offer you a lower rate than what you’d hoped for, ask: “Is this the best that you can do?”

Whether you become a freelancer in the beginning or middle of your career, it’s a great experience in finding your niche and becoming an expert in it. What do you think?