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Insider’s Guide to PR Recruitment July 8, 2009

Filed under: Internship Insider — tiffsiu @ 1:56 am

PRSA Young Professionals Present Insider’s Guide to PR Recruitment How the gatekeepers think

Last month the company that I currently intern at  (Burson-Marsteller) loaned its San Franciso office for an event for the PRSA Young Professionals in the Bay Area. I was lucky enough to be able to attend after work. At the event were three recruiters from Weber Shandwick, Korn/Ferry, and CCI Staffing. While at the event, they answered the “dos’ and “don’ts” in the application process, especially pertaining to the PR industry.


  • Consensus: not that important
  • Should be a quick synopsis of your resume
  • How to email it. Paste your cover letter into the body of the email while you attach your resume
  • Tells recruiters if the candidate can get to the point (writing skills)
  • Talk about you! Show the recruiter what you want in life and how this internship will help you
  • Most recruiters consider the cover letter secondary, they will read cover letters of good resumes, but expects all candidates to have a cover letter


  • Should be: chronological, perfect formatting, concise in job description, and absolutely no SPELLING ERRORS
  • Anyone with 0-5 years experience should only have a 1 page resume
  • Should match job description and cover letter
  • Use specific words from job description (wrote press release, handled edcal, pitched to media)
  • Don’t be afraid to NAME DROP! If you worked on a major client like Intel, say that!
  • Quantify your work, how many press released did you write?


  • Don’t wear perfume/cologne. Why? What happens if your recruiter is allergic to your smell?
  • Good skill sets: team work, intellectually curious, open minded, can talk about news/market, communicator high energy, good social skills

-Tiffany Siu