NYU students, Daniel McCoy and Erica Swallow, have created a line of promotional videos for Pentel Recycology called Spin the Pen, as part of a marketing competition hosted by Alloy Marketing and Pentel. The videos feature expert pen spinners, Xero and JC, spinning and having fun with Pentel’s line of Recycology products.
Spin the Pen demonstrates a new approach to interacting with Pentel’s online audience through the creation of www.spinthepen.info, a website dedicated to the Spin the Pen promotion. The website hosts the entire line of promotional videos and pen spinning tutorials. Links to Spin the Pen online communities on social networking sites such as Facebook and YouTube are also available for visitors to join and spread the word. In such a little time, the videos have already received responses from pen spinners across the world, including spinners from France, Japan, Korea, Brazil, China and the United States.
View Spin the Pen videos on the Pentel Recycology YouTube channel: www.youtube.com/user/PentelRecycology
Join the Pentel Recycology Facebook group: www.facebook.com/group.php?gid=109910210141&ref=ts
Keep a look out for more to come from Pentel Recycology and Spin the Pen. For additional information on Spin the Pen, visit www.spinthepen.info.