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News From Around the Media World April 24, 2008

Filed under: Media Briefs — NYU WIC @ 1:55 am

The New Acceptable F Word?

Advertising Age

How TV networks are able to broadcast the dirtiest word…sort of.

Navy Puts Recruitment Ad Contract in Review

Advertising Age

In an unusual step, the U.S. Navy has elected not to renew its recruitment ad contract with Interpublic Group of Cos.’ Campbell-Ewald, Warren, Mich., and is seeking bids for a new agency.

Starbucks Revert to Old Mass Marketing Tactics

Advertising Age

Free samples, coffee coupons…what is Starbucks up to?

-Tiffany Chang

 

News From Around the Media World April 2, 2008

Filed under: Media Briefs — NYU WIC @ 10:01 am

Kanye’s Travel Agency?

Advertising Age

Kanye West is leveraging his brand to launch a travel website this week, KanyeTravel.com. It aims to offer low airfares, hotels and rental cars.

NAD Tells Wal-Mart to Stop Savings Claim

Advertising Age

The National Advertising Division of the Council of Better Business Bureaus is recommending that Wal-Mart discontinue the implied advertising claim that consumers can save $2,500 annually by shopping at Wal-Mart.

-Tiffany Chang

 

News From Around the Media World February 20, 2008

Filed under: Media Briefs — NYU WIC @ 10:36 am

Media Workforce Sinks to a 15 Year Low
Advertising Age
One in four media jobs have disappeared since 2000. Ad Age is now warning us: Get out of Media. Go to Marketing. How will this affect you? Check it out.

How Media Would Weather Recession
Advertising Age
It’s no secret that the media world is feeling the effects of the slipping economy. In the face of recession, digital may be the new breakthrough as marketers would likely rely on mobile, e-mail and search shares.

-Tiffany Chang

 

Report: Actor Heath Ledger Found Dead at Manhattan Residence January 22, 2008

Filed under: Media Briefs — NYU WIC @ 6:23 pm

heath-ledger.jpg

AP and Fox News reports that actor Heath Ledger was found dead Tuesday at a downtown Manhattan residence in what authorities say is a possible drug-related death, the NYPD said. He was 28.

Check out the story here.

-Tiffany Chang

 

News From Around the Media World

Filed under: Media Briefs — NYU WIC @ 5:38 pm

Obama Is First Democrat to Run National Ad
Advertising Age
Illinois Sen. Barack Obama is launching the first national advertising of the Democratic presidential campaign — a cable buy on CNN and MSNBC of a biographical spot — and he’s immediately getting ripped by rival Sen. Hillary Clinton for the purchase.

Hundreds of Layoffs Expected at Yahoo
The New York Times
Yahoo is planning to lay off hundreds of employees in an effort to increase its profitability, prop up its deflated stock price and narrow the focus of its sprawling Internet portal to a smaller number of crucial areas.

Hyundai Decides to Keep Its Ads in Super Bowl
Advertising Age
After jitters about the weakening economy and uncertainty about its Super Bowl ad spots, Hyundai has made a final decision–it will stay committed to the ad time they have bought for the Super Bowl.

-Tiffany Chang

 

News From Around the Media World November 26, 2007

Filed under: Media Briefs — NYU WIC @ 6:05 pm

Dove Viral Draws Heat from Critics

Advertising Age

The recent “Onslaught” is receiving major backlash from the media and viewers as hypocritical.

FCC Chief Seeks Votes to Tighten Cable Rules

The New York Times

The head of the FCC is struggling to find enough support from a majority of the agency’s commissioners to regulate cable television companies more tightly.

ABC News and Facebook in Joint Effort to Bring Viewers Closer to Political Coverage

The New York Times

ABC News and Facebook have formally established a partnership — the site’s first with a news organization — that allows Facebook members to electronically follow ABC reporters, view reports and video and participate in polls and debates, all within a new “U.S. Politics” category.

                                                                      -Tiffany Chang

 

News From Around the Media World November 8, 2007

Filed under: Media Briefs — NYU WIC @ 3:58 pm

Another Step for a Remade AOL
The New York Times
AOL has scooped up yet another online advertising company, one that has faced off with Google and Yahoo.

Cyber NAUGHTY GIFTS!!
The New York Times
So you can throw a sheep or kiss somebody via the Facebook application. But did you know you can give naughty gifts to your friends as well this holiday season? People, we’ve definitely hit a new way to communicate.

NFL Signs Bridgestone for Super Bowl Halftime Shows
Advertising Age
Bridgestone Firestone has signed a multimillion dollar deal with NFL to be the title sponsor of the next two Super Bowls.

-Tiffany Chang