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“Meet the New Faces of Advertising” event recap! November 25, 2008

Filed under: WIC Events — NYU WIC @ 4:51 pm

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Special thanks to our WIC members who made our first event of the semester in October a big success! Of course, we also extend our gratitude to our fabulous guest speakers who gave us the ins-and-outs of the advertising industry and information about the prestigious Multicultural Advertising Intern Program (MAIP). Check out their bios below:

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CANDACE MAJEDI – BBDO
Candace is a Junior Planner at BBDO, working on the Bank of America account. She has a Bachelors in Electrical Engineering from the University of New Mexico, and a Masters in Advertising from the University of Texas at Austin. With MAIP she interned at BBDO in the planning department for Gillette.

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CECIL APOSTOL – MediaVest
Cecil is a Connections Junior Associate at MediaVest, working on the Walmart account. He graduated from Wesleyan University in 2008 with a double major in English and American Studies. With MAIP he interned at Euro RSCG in Account Planning and worked on Charles Schwab, Chivas Regal, Clearasil, eBay (France), ExxonMobil, Old English, Kraft Ritz Crackers, Merck/Schering-Plough, and Veet.

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ABBY CANEDA – Cramer Krasselt
Abby is an Assistant Account Executive at Cramer-Kesselt, working on a variety of accounts including USO, Burlington Coat Factory, Party City, Kentucky Derby, MWV, and Ito En Tea. She graduated from the University of Illinois at Urbana-Champaign in December 2007. With MAIP she interned at Cramer-Krasselt in Public Relations.

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HIRO KOTABE – Neo @ RMG
Hiro is an Assistant Search Planner at Neo @ RMG, working on a variety of accounts including HSBC, Marines, De Beers, FEMA, Feeding America, Evercare, and Norfolk Southern. He graduated from Temple University in 2008 with a major in Broadcasting, Telecommunications and Mass Media. With MAIP he interned at Euro RSCG in Account Management on the ExxonMobil account.

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GEIA REYES – Universal McCann
Geia is an Assistant National Broadcast Buyer at Universal McCann for L’Oreal. She graduated from Barnard College, Columbia University in 2008 with a major in Economics and a minor in psychology. With MAIP she interned at Universal McCann for L’Oreal in the Media Buying department.

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STEPHANIE TANGUAY – Grey NYC
Stephanie is an Assistant Account Executive at Grey NYC, working on the Wyeth – Robitussin, Dimetapp and Alavert accounts. She graduated from Colgate University in 2008 with majors in English and Art & Art History. With MAIP she interned at Grey NYC in Account Management.

For those still interested in MAIP, the deadline to submit your application is December 5! Visit http://www.aaaa-maip.org to find out more information.

-Angela Bilog

 

Sexism in the Media November 3, 2008

Filed under: Media Commentary — NYU WIC @ 11:35 pm

This Presidential election sure has been a heated one, especially since the arrival of Sarah Palin. She’s been picked on a lot, some of it warranted, some of it questionable, but the McCain campaign is crying sexism. The problem is, I’ve been guffawing along with the rest of them every time someone mentions “Caribou Barbie.” I consider myself a feminist. But so does she.


Clearly, everyone has a different idea of what feminism is.

It’s troubling to think that I might be a hypocrite when it comes to my feelings about feminism, so I need to get my head straight on what is sexism and what isn’t. I guess the logical place to start would be to look up sexism in the dictionary. According to today’s use of the word, the Oxford English Dictionary’s definition of sexism is prejudice, stereotyping, or discrimination, typically against women, on the basis of sex, where sex doesn’t, or shouldn’t matter.

That means that picking on Sarah Palin for not knowing diddly squat about politics isn’t sexist; it’s justified. Criticizing her for spending $150,000 of Republican donations on clothes, makeup and hair doesn’t make her a victim of sexism; it makes her a hypocrite. As Tina Fey put it on David Letterman, to not call her out on items of legitimate concern would be sexist because it somehow adheres to the idea that she’s too weak to handle the same scrutiny that men deal with.

Mixed with these valid criticisms are true and blatant examples of sexism. Sure, Sarah Palin is an attractive lady. But if I read one more op-ed by a guy declaring he wants to sleep with her, (whether he agrees with me politically or not), I’m going to hurl (http://www.huffingtonpost.com/michael-seitzman/sarah-palin-naked_b_125861.html). That’s not how we choose Vice Presidents in America. Transposed images of Sarah Palin’s head on porn stars’ bodies are not okay. Most men will always look at women and imagine them naked. It takes twice the effort to have the slimy ones look us in the eye and not at our chests.

That said, it does bother me that she has admitted to “hiding” her good looks by teasing her hair into a beehive that would make Amy Winehouse jealous and topping it off with glasses. It still doesn’t stop her from wearing 14 pounds of makeup and four inch red patent leather pumps. People say she’s indulging men’s fantasies of the “naughty librarian.” I agree. Her stated intention is not the same as her real intention, and that discredits all women who really aren’t using their looks to get ahead.

Meanwhile, Hillary Clinton’s projection of a female identity has taken a backseat to her desire to be taken seriously. As a result, she’s ostracized and called “The Nutcracker,” or the “shrieking, nagging image of every man’s first wife,” In turn, Sarah Palin plays up her sexuality and is objectified. Neither is ideal. I’m not sure how to fix it, but it’s not supposed to be this way. A woman should be able to have a female identity aside from her sexuality.

What about the double standard between men and women? How come we can take sexually-charged jabs at the guys but we have to play nice with the girls? It’s because whether we want to believe it or not, men are still in charge:

One in six women will be sexually assaulted in their lifetime. One third of military servicewomen are raped during deployement. Women still don’t receive equal pay for equal work. 28.3 percent of single mothers are in poverty because the government doesn’t provide affordable childcare. Women still have to fight to have their voices heard and respected. No matter how far we’ve come, women are still traditionally “the oppressed.” That’s why it’s not funny.

That said, take a look at coverage of Hillary Clinton during her campaign for the presidency. The New York-based Women’s Media Center, an organization started by Jane Fonda, Gloria Steinem and Robin Morgan has put together a reel of moments during her campaign where members of the media have been truly, and inexcusably, sexist.

Sexism Sells, But We’re Not Buying It:

When someone has disdain for the opposite sex, it comes through loud and clear. Why the fear, boys?

Not all media attacks against women are sexist, but many of them are. We have to develop our own personal criteria for what constitutes as sexism and keep our eyes peeled for examples of it. Especially as women in communications, the responsibility is ours to be watchdogs against media sexism and, choosing our spots, pulverize it.

-Lara Drasin