Lit Up

The Voice of WIC

Insider’s Guide to PR Recruitment July 8, 2009

Filed under: Internship Insider — tiffsiu @ 1:56 am

PRSA Young Professionals Present Insider’s Guide to PR Recruitment How the gatekeepers think

Last month the company that I currently intern at  (Burson-Marsteller) loaned its San Franciso office for an event for the PRSA Young Professionals in the Bay Area. I was lucky enough to be able to attend after work. At the event were three recruiters from Weber Shandwick, Korn/Ferry, and CCI Staffing. While at the event, they answered the “dos’ and “don’ts” in the application process, especially pertaining to the PR industry.

COVER LETTERS

  • Consensus: not that important
  • Should be a quick synopsis of your resume
  • How to email it. Paste your cover letter into the body of the email while you attach your resume
  • Tells recruiters if the candidate can get to the point (writing skills)
  • Talk about you! Show the recruiter what you want in life and how this internship will help you
  • Most recruiters consider the cover letter secondary, they will read cover letters of good resumes, but expects all candidates to have a cover letter

RESUME

  • Should be: chronological, perfect formatting, concise in job description, and absolutely no SPELLING ERRORS
  • Anyone with 0-5 years experience should only have a 1 page resume
  • Should match job description and cover letter
  • Use specific words from job description (wrote press release, handled edcal, pitched to media)
  • Don’t be afraid to NAME DROP! If you worked on a major client like Intel, say that!
  • Quantify your work, how many press released did you write?

INTERVIEW

  • Don’t wear perfume/cologne. Why? What happens if your recruiter is allergic to your smell?
  • Good skill sets: team work, intellectually curious, open minded, can talk about news/market, communicator high energy, good social skills

-Tiffany Siu

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Inside R/GA: Tech and Digital October 11, 2007

Filed under: Internship Insider — NYU WIC @ 11:48 pm

R/GA is the first ‘Lit Up’ Internship Insider. Each day this week, a post will feature a certain aspect of the L’Oréal Paris team. At the end of the week, you can see the entire profile by clicking the Internship Insider category on the right side of the screen.   
Tech and Digital
In creating software and hardware, the tech and digital teams bring the campaign to life. From editing videos, to conceptualizing new code, to eliminating online bugs, the efforts of these teams are immeasurable and invaluable. Here’s what they have to share:   

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John Tubert, Senior Flash Developer & Solutions Architect
“I love to be surrounded by great professionals that I can learn from on a daily basis.”

 

        

            

             

                 

             

 

          

              

                         

                              

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Will Lee, Flash Developer & All-Around Good Guy
“What I do:
I am a Flash Developer because it is an ideal convergence of what I enjoy doing and what I’m good at doing, while making a good living doing it. (Not that I expect to do this forever.)

Important professional lesson:
The ad agency industry is a small world. I’m always meeting someone who knew someone I’ve worked with or went to school with. So don’t burn your bridges!”

             

                 

                   

               

                      

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Leslie Chong, Quality Assurance Analyst
“QA was supposed to be a temporary job, but I fell into it and ended up enjoying it. Basically, I feel like it’s my job to nurture a project and make sure it turns out as good as it was designed to be.”

            

            

               

             

              

       

            

            

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David Shuff, Video Editor
”I very much appreciate that R/GA allows me to work as an editor while not having to deal with the fucking insane world of conventional advertising. Well, not have to deal with it much. I also value that they’ve let me get away with quitting seven times in seven years.”

              

             

               

                

             

             

                   -Kristen Dolle

 

Inside R/GA: Creatives October 5, 2007

Filed under: Internship Insider — NYU WIC @ 4:33 am

R/GA is the first ‘Lit Up’ Internship Insider. Each day this week, a post will feature a certain aspect of the L’Oréal Paris team. At the end of the week, you can see the entire profile by clicking the Internship Insider category on the right side of the screen.

And From the Creatives…

Directors and designers bring the ideas and concepts of a campaign to life through style, color, and shape.  Here, the team talks about why they love their jobs, having confidence, and why strong women are so damn amazing.

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Elena Sakevich, Senior Designer
“My job is awesome because I draw pictures for a living.”

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Akane Kodani, Designer
“Living in NYC was my dream because New York has so much energy and opportunity for everyone, these were things I could not find in Japan. That’s why I love New York City.”

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Nathaniel Drapiza, Art Director
“I can imagine doing a lot of other jobs, I just can’t imagine it making me this happy.”

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Sabine Reohl, Creative Director
“It doesn’t matter if you’re a woman or a man. Neither gives you any advantage or disadvantage if you don’t let it. What’s important is that you love what you do. That sounds trivial, but it’s true.”

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-Kristen Dolle

(Photos Courtesy of Betsy Kershner)

 

Inside R/GA: Copywriters and Interaction Designers October 3, 2007

Filed under: Internship Insider — NYU WIC @ 9:56 pm

R/GA is the first ‘Lit Up’ Internship Insider. Each day this week, a post will feature a certain aspect of the L’Oréal Paris team. At the end of the week, you can see the entire profile by clicking the Internship Insider category on the right side of the screen. 

        

Copywriters and Interaction Designers
Copywriters and Interaction Designers are two of the creative disciplines at R/GA that conceptualize and construct the functionality, clarity, and fun of online and mobile experiences. Copywriters do much more than write the words you see on websites or ads; they ultimately articulate a brand impression through their creative concepts. Interaction Designers figure out how people are using a technology or medium, and then enhance the experience through improving its design.  The L’Oréal team shares these thoughts with you:

             

                   

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Christina Kallery Senior Copywriter
“I’ve wanted to live in New York ever since I saw my first Vogue magazine–a big fat September issue that I bought from a 7-11 with my allowance money at the age of 14. It took me a while to work up the nerve but I finally made the leap from Detroit this summer. It’s been an incredible adventure so far and, best of all, I get to combine two of my favorite things: writing and beauty products.”

               

                      

                      

                          

                

                   

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Julia Belozersky, Copywriter
“There’s nothing better than having an awesome intern. All it takes to be amazing is friendliness, desire to learn, willingness to get things done right the first time and wanting to be responsible for and own your work. If you have those qualities, you will become absolutely invaluable to your boss and team and they will try to do everything in their power to hire you once your internship is over.”

                     

                              

                             

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Eve Hernandez, Senior Copywriter
“I love what I do, but it’s just work. It’s very easy to lose your sense of self in this parallel, corporate universe. People act differently, and commonly alter the way they speak and behave at the office. In a way it’s similar to a romantic relationship. There is this little dance between parties with people trying to seduce, manipulate, or get noticed. Resist being pulled out from the shore into the corporate sea, and keep something to anchor your precious self. For me, it’s as simple as keeping my favorite quotes and books near my computer, going for a quiet walk during the day, or giving myself regular talks about who I am and what I want.
If you stop to think for an instant, people, art and beauty will always come first.”

                     

                            

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Erin Lynch, Associate Creative Director
“As digital media becomes channel agnostic and could infiltrate into almost every aspect and moment of our days if we allow it ( and a lot of us do ) the role of the interaction designer is becoming more and more challenging and also more and more important. I love what I do and feel lucky to be involved in playing even a very small role shaping an incredibly interesting and dynamic future.”

             

                      

                          

                             

                                       

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Melissa Bermudez, Interaction Designer
“Generally, the best ‘User Experience’ is the path of least resistance. But I’ve found that in real life, I usually end up gaining the most when I take the path of most resistance.”

                 

                

**MEL IS SPEAKING AT WIC EVENT ‘Insights Into Interactive Media:  The Future, Power, and Fun of Online Communications’ on Tuesday, Oct. 9th, Kimmel, Room 912, 7:30pm!  DON’T MISS OUT- TAKE ADVANTAGE OF THIS OPPROTUNITY!!***

              

       

 

                

                      

-Kristen Dolle

(Pictures Courtesy of Betsy Kershner)

 

Inside R/GA: Producers

Filed under: Internship Insider — NYU WIC @ 1:42 am

 R/GA is the first ‘Lit Up’ Internship Insider. Each day this week, a post will feature a certain aspect of the L’Oréal Paris team. At the end of the week, you can see the entire profile by clicking the Internship Insider category on the right side of the screen. 

Producers

Producers in the advertising world are the high-powered, over-worked individuals who serve as the mediators between the client and the team. It’s their responsibility to keep track of assets, budgeting, timing and everyone’s happiness.

Here’s what the designated leaders of the L’Oréal Paris team would like to share with WIC:

           

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Karen Monahan, Executive Producer
L’Oreal is an extremely high pressure and demanding account to be on. What makes this work satisfying and and fulfilling for me is both the interesting work that we create and the amazing team at R/GA that I am lucky to collaborate with. I am continually amazed by the quality and caliber of what we produce, especially under the tight deadlines we meet. The group is very encouraging and supportive of each other which is very rewarding. Although the entire team is fantastic, L’Oreal is unique at R/GA in that it is dominated by women, all of whom are smart, talented and inspiring, and I enjoy that aspect tremendously.”

  

     

     

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Isabel Kirsch, Producer
When you’re in your 20s you should make sure to take long breaks between jobs and school, travel the world, experiment. If you don’t know, how will you find out what you really want? Making money is overrated. And don’t be afraid, things happen by themselves if you’re just moving forward. Or as Goethe says: ‘Whatever you think you can do or believe you can do, begin it. Action has magic, grace and power in it.’”

        

            

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Thomas Prevot, Producer

“For me working at R/GA a great chance to work for an interactive agency, in New York, for a French client, and to run into so many people of different cultures. On our L’Oreal team, we have people from Russia, Japan, France, Germany, the Dominican Republic, Argentina…We really have a great team, and I’ve worked in many teams before working with this one, and have rarely seen such an fantastic mix of people.”

        

             

          

  

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Kimberly Chandler, Associate Producer
“What I do: I make sure that people get their shit done on time and make sure no one is pissed off at either myself or the client, while making awesome websites!
What I like about my job: making sure people get their shit done on time and seeing the great work that comes out of the team. It helps to like the client as well : )
What I’ve learned: That I will only learn the tools I need to excel in my position if I actively pursue them myself. No one has the time to teach someone something that can only be learned by doing. Also, having the right person to help you understand what you need to learn. Communicating in the same language with everyone and making sure you are clear. Yep. That’s pretty much it.

         

            

          

             

Catherine Bunn, Senior Producer
“The important thing to remember is that more than likely the catherin-1-use.jpgjob that you accept tomorrow won’t be the job that you are in 5 years from now, so get in the door and get working.  Keep your eyes open to the other types of positions with the company and see what looks interesting.  Companies today really look to promote from within, so if you see something you like, talk to your manager or Human Resources about it.  One of the things that people seem to forget is that nobody is looking out for your future but you.  If you want to a promotion, prove your worth and then ask for it!  You are responsible for your own success.

The women that I look up most are those they carry and present themselves in an admirable way. They are the women who don’t get sucked into the office politics or gossip, nor do they compromise their beliefs or morals to get to the top. They carry themselves in a way that demands respect.  They walk in a different way, with a purpose.  They are not hesitant to share their ideas and they share them with confidence.  It is the women who work hard, but play hard and enjoy the most that life has to offer.  Those are the women I aspire to be.”

   

– Kristen Dolle

(Photos Courtesy of Betsy Kershner)

 

Internship Insider: Introduction to R/GA October 1, 2007

Filed under: Internship Insider — NYU WIC @ 7:50 pm

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As the internet continues to change the way people think, act and interact, most media and advertising companies struggle to make sense of the segmented, democratized, and technologically advanced tsunami that is the web era. R/GA, an interactive advertising company, is one of the few businesses that has not only survived the digitization of our lives, but thrives in the new environment, and dominates its competition.

 

 

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I stumbled across an internship posting for R/GA this summer, after I had spent the previous year without an internship, traumatized from my infamous semester at Teen Vogue. Even with an enthusiastic hiring by R/GA’s HR, I just couldn’t ignore the voice in my head whispering that I should prepare for the worst. It turned out, however, that interning at R/GA was one of the most professionally and emotionally rewarding internships that I have experienced. The team I found myself assisting was in the midst of launching a new, unified website for cosmetic giant L’Oréal Paris. I also realized that my mentors were the most intelligent, confident, funny and sexy group of people in corporate America, which made working there even more fun. After the summer, I continued my internship into this semester. Every day, I learn so much about innovative advertising, the importance of collaboration, and the kind of person I would like to be.

 

 

 

 R/GA is the first ‘Lit Up’ Internship Insider. Each day this week, a post will feature a certain aspect of the L’Oréal Paris team. At the end of the week, you can see the entire profile by clicking the Internship Insider category on the right side of the screen. 

 

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I hope you find this informative and inspiring. 

 

– Kristen Dolle

(Photo Courtesy of Betsy Kershner)