Lit Up

The Voice of WIC

Shopping Goes Social with Plurchase October 28, 2009

Filed under: Fashion,Media Commentary — tiffsiu @ 7:21 pm

Plurchase Site

By: Tiffany Siu

Shopping and social media effectively combine on Plurchase. Love to shop online, but wish you can take all of your friends with you to get their opinion? Well Plurchase is your answer. While shopping on Zappos, you can ask your friends if they think you’ll trip on that four-inch heel or if you’ll really look like your grandmother with that loafer on. When you go to the Pluchase site, it will direct you to Zappos and provide you a link that you can share with your friends. Once your friends click on that link, they will be able to log on and see that boot, heel, flat, or sneaker that you are trying to decide which credit card to put it on. Go check it out and let us know what you think!


Twitter- Pointless? August 12, 2009

Filed under: Media Commentary — tiffsiu @ 10:19 pm

A new study released today found that 40% of tweets are pointless. What do you think? Is twitter a way to get real time news and updates or just a fad? See below for the “Tweeting Toilet.”


NYU Students Break the Pop Culture FBI Image with their Ad Campaign December 9, 2008

Filed under: Around the city,Media Commentary — NYU WIC @ 3:34 am

In Professor Jacob Jacoby’s Advertising Management class, textbooks are hard to find. Hired by the FBI through Edventure Partners, an organization that assigns students to a company or organization in order to create a “real world” marketing experience, Jacoby’s class dove headfirst into the world of advertising. Divided into various departments, including Account Management, Marketing Research, Media & PR, Creative, Production and Budget, over the past three months the class has successfully executed a multifaced campaign targeted at NYU undergraduates.

The FBI, popularly misrepresented with the solo “special agent jacket” image, wanted to educate NYU students about the OTHER professional staff opportu

nities within the FBI. They figured there was no better way than recruiting NYU students to create the messages behind their advertising campaign. Jacoby’s class created a series of original advertisements in order to reposition the FBI in the minds of students as a feasible career choice and to build awareness about the FBI’s professional staff positions, which include options such as intelligence analysts, linguists, lab technicians and surveillance a


Over the past two months, posters, flyers, online placements and one major on-campus event helped to educate NYU students about the “other side” of the FBI. On November 19, the class hosted an on campus event where FBI professional staff employees spoke about their experiences and the benefits of working with the FBI. Many interested students with a wide range of majors attended the event. After the event, one student said, “I had no idea there was this other side of the FBI, and since I am a biology major, I am thrilled to know that working with the FBI is an option!”

Continue to look out for original FBI Professional Staff ads created by Professor Jacoby’s class in the Washington Square News and at There is also a Facebook group. For more information about FBI job opportunities, please visit: and use marketing code “Edventure Partners” when submitting applications





Sexism in the Media November 3, 2008

Filed under: Media Commentary — NYU WIC @ 11:35 pm

This Presidential election sure has been a heated one, especially since the arrival of Sarah Palin. She’s been picked on a lot, some of it warranted, some of it questionable, but the McCain campaign is crying sexism. The problem is, I’ve been guffawing along with the rest of them every time someone mentions “Caribou Barbie.” I consider myself a feminist. But so does she.

Clearly, everyone has a different idea of what feminism is.

It’s troubling to think that I might be a hypocrite when it comes to my feelings about feminism, so I need to get my head straight on what is sexism and what isn’t. I guess the logical place to start would be to look up sexism in the dictionary. According to today’s use of the word, the Oxford English Dictionary’s definition of sexism is prejudice, stereotyping, or discrimination, typically against women, on the basis of sex, where sex doesn’t, or shouldn’t matter.

That means that picking on Sarah Palin for not knowing diddly squat about politics isn’t sexist; it’s justified. Criticizing her for spending $150,000 of Republican donations on clothes, makeup and hair doesn’t make her a victim of sexism; it makes her a hypocrite. As Tina Fey put it on David Letterman, to not call her out on items of legitimate concern would be sexist because it somehow adheres to the idea that she’s too weak to handle the same scrutiny that men deal with.

Mixed with these valid criticisms are true and blatant examples of sexism. Sure, Sarah Palin is an attractive lady. But if I read one more op-ed by a guy declaring he wants to sleep with her, (whether he agrees with me politically or not), I’m going to hurl ( That’s not how we choose Vice Presidents in America. Transposed images of Sarah Palin’s head on porn stars’ bodies are not okay. Most men will always look at women and imagine them naked. It takes twice the effort to have the slimy ones look us in the eye and not at our chests.

That said, it does bother me that she has admitted to “hiding” her good looks by teasing her hair into a beehive that would make Amy Winehouse jealous and topping it off with glasses. It still doesn’t stop her from wearing 14 pounds of makeup and four inch red patent leather pumps. People say she’s indulging men’s fantasies of the “naughty librarian.” I agree. Her stated intention is not the same as her real intention, and that discredits all women who really aren’t using their looks to get ahead.

Meanwhile, Hillary Clinton’s projection of a female identity has taken a backseat to her desire to be taken seriously. As a result, she’s ostracized and called “The Nutcracker,” or the “shrieking, nagging image of every man’s first wife,” In turn, Sarah Palin plays up her sexuality and is objectified. Neither is ideal. I’m not sure how to fix it, but it’s not supposed to be this way. A woman should be able to have a female identity aside from her sexuality.

What about the double standard between men and women? How come we can take sexually-charged jabs at the guys but we have to play nice with the girls? It’s because whether we want to believe it or not, men are still in charge:

One in six women will be sexually assaulted in their lifetime. One third of military servicewomen are raped during deployement. Women still don’t receive equal pay for equal work. 28.3 percent of single mothers are in poverty because the government doesn’t provide affordable childcare. Women still have to fight to have their voices heard and respected. No matter how far we’ve come, women are still traditionally “the oppressed.” That’s why it’s not funny.

That said, take a look at coverage of Hillary Clinton during her campaign for the presidency. The New York-based Women’s Media Center, an organization started by Jane Fonda, Gloria Steinem and Robin Morgan has put together a reel of moments during her campaign where members of the media have been truly, and inexcusably, sexist.

Sexism Sells, But We’re Not Buying It:

When someone has disdain for the opposite sex, it comes through loud and clear. Why the fear, boys?

Not all media attacks against women are sexist, but many of them are. We have to develop our own personal criteria for what constitutes as sexism and keep our eyes peeled for examples of it. Especially as women in communications, the responsibility is ours to be watchdogs against media sexism and, choosing our spots, pulverize it.

-Lara Drasin


“Eleven Minutes” with Jay McCarroll April 8, 2008

Filed under: Media Commentary — NYU WIC @ 12:01 am

Even though it’s post-season “Project Runway,” I’m still scouring the Internet and watching every marathon, filling those Thursday night voids. One website that has managed to assuage my withdrawal is On Friday, bloggers Tom and Lorenzo posted one of the most honest and lengthiest interviews with reality TV “star” Jay McCarroll about his upcoming documentary, “Eleven Minutes.”

“Eleven Minutes” filmed Jay for an entire year until the debut of his Spring ’07 Collection, “Transport.” The documentary shows the lengthy and strenuous process Jay went through in making his collection, interacting with the press and, most importantly, making himself known as a designer and not merely a reality TV star.

Judging from the documentary’s trailer, I think “Eleven Minutes” finds a way to transcend the slew of reality TV we’ve had to digest for the past few years. Of all reality TV I’ve sifted through, “Project Runway” definitely seems to be the most grounded on featuring contestants with actual talent and demanding hard work from them. However, like “America’s Next Top Model,” “Rock of Love,” “The Bachelor” and any other show that hoists a winning couple or contestant each season, “Project Runway” has yet to produce someone who rises above the status of 15-minutes-of-fame reality TV star. “Eleven Minutes” may be what Jay needs to elevate his status as a true designer.

Jay’s decision to opt out of Project Runway’s $100,000 prize and Banana Republic mentorship has kept the media and fans intrigued. He’s defying our expectations of a reality TV winner; instead of voraciously using up his 15 minutes of fame, he’s moving himself into the industry at his own pace. He chose to live in the calmer countryside in Philadelphia, teaching at Philadelphia University, rather than in the high-fashion and pressured city of New York. Yet he’s still got that spark draws us to him years after his “Project Runway” success.

I absolutely loved his quote about the fashion industry during his interview: “Every six months you have to come up with new ideas, and the copying and regurgitating and reiterating and ‘Florals are in!’ ‘No! Florals are out!’ And trying to tell everyone they need to have a little black dress in their closet. It’s just … wear what you want to wear, have good dinner parties, you know? Like there’s a much bigger picture than that little world that I was being pushed into.” A reassuring comment that every starving college student and aspiring fashionista like me needs to hear every now and then.

Upcoming screenings of “Eleven Minutes” are taking place in Philidelphia, Toronto, Miami and Boston. But keep checking for updates. Hope they come to New York!

–Angela Bilog


Ty-rant November 13, 2007

Filed under: Media Commentary,TV & Movies — NYU WIC @ 12:03 am

ttyra3.jpgBack in February, when I was bored and sick, I randomly stopped my channel surfing on the Tyra Banks Show. Although I had seen a few episodes of Tyra’s America’s Next Top Model before, the most exposure to Tyra I had gotten was her performance in that Disney Channel Original Movie Life Size back in the day with Lindsay Lohan. As I continued to watch Tyra, I learned it was the Black History Month episode, and, being African-American, Tyra decided to celebrate the commemorative month on her show. Standing proud before various blown-up photographs of her, Tyra said, “Today, I’m honoring black history by celebrating an event that not only changed my life, and the direction of my career, but more importantly, it impacted the face of beauty for women of color everywhere.” She spoke with such conviction and passion; I had a feeling she was going to discuss a real revolutionary moment for blacks, or black women. But then Tyra continued, “This month marks the ten year anniversary of my appearance on the cover of Sports Illustrated magazine’s swimsuit edition!” tyra1.jpg[Cut to close up picture of a sexy bikini-clad Tyra in a suggestive pose in the water] Hmm…so, in order to celebrate Black History Month, Tyra decided to re-shoot her decade-old sexy swimsuit cover and that helps for the advancement of colored people… how? Though I do have to admit her cover was revolutionary, as she was the first African-American woman to be featured on the cover of this issue, Tyra conducted this episode in a way that did not focus on Blacks or Black History…it focused on something I discovered she loved much more…TYRA. 


Since that day, I cannot bear through an episode of America’s Next Top Model, or anything featuring Tyra, without feeling consumed by her complete self-centered narcissism. Top Model is supposed to be about the models, and yet all Tyra talks about is “me, me, me.” On this past Wednesday’s episode, Tyra was teaching her protégées how to be fluid and sexy when they modeled. She gathered them in a dance studio, forcing them all to wear matching nude-colored uni-tards with clunky white kneepads (for their sexy crawls), while she twirled around in a cute black leotard with almost invisible black kneepads. She stuck out like a sore thumb—a beautiful one, that is. Tyra’s vanity can be seen throughout the rest of any episode. Every season the girls are equally excited about receiving “TYRA MAIL!” (which, of course, features pictures of Tyra), and at the end of each episode when the unlucky girl leaves the house, the camera pans back to an enlarged picture of Tyra hanging up on the wall.tyra41.jpg


Though I just Ty-ranted on the self-loving ego that is Tyra Banks, I do have to admit that she is good at what she does—the modeling, but not anything else. To be such a successful supermodel, you really do have to have a complete overabundance of confidence, which is exactly what Tyra has, and which is why her career has brought her so much success. As long as she’s frozen in a picture, I suppose Tyra is OK with me.


–Ilana Phillips


Dumbledore was gay all along October 28, 2007

Filed under: Media Commentary — NYU WIC @ 7:18 pm

dumbledore.jpgLast week, Harry Potter author J. K. Rowling surprised audiences by announcing that Albus Dumbledore, headmaster of Hogwarts, was gay.

The response has been mixed: some responded favorably, while others attest that the announcement was no more than a politically-motivated publicity stunt done to boost sales, claiming that there was no hint that Dumbledore was gay throughout the books.

Rowling insists this is not the case, because it “was a key part of the ending of the story.” In regards to the politics of Dumbledore, she said, “It certainly wouldn’t be news to me that a brave and brilliant man could love another man…”

Should we care about the orientation of a fictional character in a series of children’s books? Maybe not, but it certainly shows our progress as a society. A character in a children’s book can now be homosexual without it being crucial to the storyline; it can be a quality no more or less important than hair color, so normalized that it can be mentioned in passing and no plot conflict arises.

 –Ellie Fye