Lit Up

The Voice of WIC

News From Around the Media World October 8, 2007

Filed under: Media Briefs — NYU WIC @ 5:42 pm

Plastic Bottle Backlash Threatens $16 Billion Water Industry
Advertising Age
As the public becomes more socially aware of the repercussions of using plastic and plastic bottles, water marketers fight to protect their bottled-drinks business.

Single Parents Like Online Dating
The New York Times
According to Mediamark, an audience research firm, on any given day approximately 397,000 single parents have used online dating within 30 days.

Google to Extend Online Advertising to Mobile Phone Internet
The New York Times
Google is developing GPhone in an effort to extend their dominance in online advertising to the currently small market of mobile internet.

Murdoch Stresses WSJ Improvements and Expansions, Targets Competition with New York Times
Financial Times
Rupert Murdoch is enthusiastically looking into making the Journal more appealing, extensive and an overall heavier opponent to the Times by broadening coverage, releasing a magazine, and dropping subscription fees.

–Tiffany Chang

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