Lit Up

The Voice of WIC

News From Around the Media World April 2, 2008

Filed under: Media Briefs — NYU WIC @ 10:01 am

Kanye’s Travel Agency?

Advertising Age

Kanye West is leveraging his brand to launch a travel website this week, KanyeTravel.com. It aims to offer low airfares, hotels and rental cars.

NAD Tells Wal-Mart to Stop Savings Claim

Advertising Age

The National Advertising Division of the Council of Better Business Bureaus is recommending that Wal-Mart discontinue the implied advertising claim that consumers can save $2,500 annually by shopping at Wal-Mart.

-Tiffany Chang

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