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News From Around the Media World January 22, 2008

Filed under: Media Briefs — NYU WIC @ 5:38 pm

Obama Is First Democrat to Run National Ad
Advertising Age
Illinois Sen. Barack Obama is launching the first national advertising of the Democratic presidential campaign — a cable buy on CNN and MSNBC of a biographical spot — and he’s immediately getting ripped by rival Sen. Hillary Clinton for the purchase.

Hundreds of Layoffs Expected at Yahoo
The New York Times
Yahoo is planning to lay off hundreds of employees in an effort to increase its profitability, prop up its deflated stock price and narrow the focus of its sprawling Internet portal to a smaller number of crucial areas.

Hyundai Decides to Keep Its Ads in Super Bowl
Advertising Age
After jitters about the weakening economy and uncertainty about its Super Bowl ad spots, Hyundai has made a final decision–it will stay committed to the ad time they have bought for the Super Bowl.

-Tiffany Chang


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