Lit Up

The Voice of WIC

News Around the Media World October 29, 2007

Filed under: Media Briefs — NYU WIC @ 6:39 pm

FCC Unleashes Competition by Ending Contracts
The New York Times
In an attempt to stop skyrocketing cable costs, the F.C.C. decides that there will no longer be exclusive cable contracts for buildings after Wednesday.

Stories Take the Lead
An intensive three-year study, On the Road to a New Effectiveness Model, reveals that advertisements with a branding story are more successful than ads focused on product positioning.

Print Not Dead, but Digital
Advertising Age
Publishing may be getting back on track by embracing the digital platform, and by updating sales figures online with Rapid Report.

– Kristen Dolle


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