Lit Up

The Voice of WIC

News From Around the Media World October 25, 2007

Filed under: Media Briefs — NYU WIC @ 8:40 pm

P.Diddy the Brand Manager!
Advertising Age
Diddy is now continuing his multimedia mogul check list by taking on all brand-management decisions for Diageo’s Ciroc vodka. This will include all marketing, advertising, PR, product placement and events.

Apple in a Fight For Rights to TV Shows
The Washington Post
Apple saved the music industry with iPod and iTunes at a 99-cent-per-song cost, but producers are not willing to swallow the same price policy for video content.

Disney to Give $2 Million in Fire Aid
Associated Press
Disney pledged Wednesday to donate $2 million to restore burned areas and help victims of the Southern California wildfires. 
 

-Tiffany Chang

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