Facebook Set to Introduce Major Ad Play
Facebook sent lucite bricks to advertisers and agencies, carved with an invitation to “a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online.” Plans are secret until the November 6 revealing event.
Google to Track TV Ad Audiences
The New York Times
Google is dipping into the TV world! It has announced that it will be partnering with Nielsen Research to measure TV audiences.
Microsoft and Facebook Sign Agreement
The Wall Street Journal
Microsoft has beat rival Google over Facebook’s hand by signing an agreement to sell foreign ads on Facebook and invest up to $250 million for a minority stake in Facebook.