Lit Up

The Voice of WIC

News From Around the Media World October 18, 2007

Filed under: Media Briefs — NYU WIC @ 5:10 pm

Media Dictatorship
The New York Times
Fueled by the frantic efforts of media conglomerates to maintain power in the digital age, media companies may be convincing the FCC to relax decades-old media ownership sanctions. Is more of our democracy at stake?

‘Gatorade Tiger’
Brandweek
Gatorade is endorsing the first branded drink of pro-golfer Tiger Woods… for $100 million.

Spicing Up the Secret
The Wall Street Journal
Spice Girls have partnered with Victoria’s Secret to exclusively sell their greatest hits CD in the lingerie giant’s stores for the first month prior to the album’s mass market release.

Starbucks Takes Sleep to the Next Level
Advertising Age
As sleeping becomes a hot trend (ha), with more publicity, and more appeal, retailers are now taking to take advantage. Starbucks will be introducing the late night drink that will help you fall asleep, the Nappucino. I’m in.

–Kristen Dolle

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