Lit Up

The Voice of WIC

News From Around the Media World October 15, 2007

Filed under: Media Briefs — NYU WIC @ 2:58 pm

More Buzz on Behavorial Targeting
The New York Times
The 97th annual conference of the Association of National Advertisers reports the significance of behavioral targeting in advertising. Can advertising really make a profit by giving power to the people? Al Gore thinks so.

P&G Brings Old Strategies to New Media
The New York Times
Tide’s digital drama ‘Cresent Heights’ sells soap and the idea that media across converging platforms doesn’t have to radically change to be a hit.

Future Predictions for Digital Marketing
BrandWeek
Just how tailored will your media become? Take a look into the ‘crystal ball’ of Microsoft CEO Steve Ballmer.

Nintendo Still Rules
Advertising Age
Find out why Ad Age christened Nintendo its “Marketer of the Year,” and what we can learn from their strategies.

–Kristen Dolle

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