Remember the good ol’ days, back when the NYU Bookstore rewarded students with various promotion packages for waiting in a line rivaling the Mississippi River to purchase their textbooks? Though the lines remained record-breaking this semester, the textbook-buying frenzy did host a change.
Semesters past, our shopping bags were stuffed with promotional favors from Proactiv, the popular acne fighting system, and University Subscription Service (USS), a concession service for print magazines. This semester, to demonstrate the increasing reliance and ubiquity of digital media, the staple USS promos encouraged students to use their discounts online and purchase downloads of their favorite publications. Why wait for a print issue to come “when you [can] get them, DIGITALLY!”
Maybe by next semester, sponsors will skip these leaflet promotions altogether and forward their advertisements virtually to our dreams.