Advertising Age
How TV networks are able to broadcast the dirtiest word…sort of.
Navy Puts Recruitment Ad Contract in Review
Advertising Age
In an unusual step, the U.S. Navy has elected not to renew its recruitment ad contract with Interpublic Group of Cos.’ Campbell-Ewald, Warren, Mich., and is seeking bids for a new agency.
Starbucks Revert to Old Mass Marketing Tactics
Advertising Age
Free samples, coffee coupons…what is Starbucks up to?
-Tiffany Chang
Advertising Age
Kanye West is leveraging his brand to launch a travel website this week, KanyeTravel.com. It aims to offer low airfares, hotels and rental cars.
NAD Tells Wal-Mart to Stop Savings Claim
Advertising Age
The National Advertising Division of the Council of Better Business Bureaus is recommending that Wal-Mart discontinue the implied advertising claim that consumers can save $2,500 annually by shopping at Wal-Mart.
-Tiffany Chang
Media Workforce Sinks to a 15 Year Low
Advertising Age
One in four media jobs have disappeared since 2000. Ad Age is now warning us: Get out of Media. Go to Marketing. How will this affect you? Check it out.
How Media Would Weather Recession
Advertising Age
It’s no secret that the media world is feeling the effects of the slipping economy. In the face of recession, digital may be the new breakthrough as marketers would likely rely on mobile, e-mail and search shares.
-Tiffany Chang
AP and Fox News reports that actor Heath Ledger was found dead Tuesday at a downtown Manhattan residence in what authorities say is a possible drug-related death, the NYPD said. He was 28.
Check out the story here.
-Tiffany Chang
Obama Is First Democrat to Run National Ad
Advertising Age
Illinois Sen. Barack Obama is launching the first national advertising of the Democratic presidential campaign — a cable buy on CNN and MSNBC of a biographical spot — and he’s immediately getting ripped by rival Sen. Hillary Clinton for the purchase.
Hundreds of Layoffs Expected at Yahoo
The New York Times
Yahoo is planning to lay off hundreds of employees in an effort to increase its profitability, prop up its deflated stock price and narrow the focus of its sprawling Internet portal to a smaller number of crucial areas.
Hyundai Decides to Keep Its Ads in Super Bowl
Advertising Age
After jitters about the weakening economy and uncertainty about its Super Bowl ad spots, Hyundai has made a final decision–it will stay committed to the ad time they have bought for the Super Bowl.
-Tiffany Chang
Dove Viral Draws Heat from Critics
Advertising Age
The recent “Onslaught” is receiving major backlash from the media and viewers as hypocritical.
FCC Chief Seeks Votes to Tighten Cable Rules
The New York Times
The head of the FCC is struggling to find enough support from a majority of the agency’s commissioners to regulate cable television companies more tightly.
ABC News and Facebook in Joint Effort to Bring Viewers Closer to Political Coverage
The New York Times
ABC News and Facebook have formally established a partnership — the site’s first with a news organization — that allows Facebook members to electronically follow ABC reporters, view reports and video and participate in polls and debates, all within a new “U.S. Politics” category.
-Tiffany Chang
Another Step for a Remade AOL
The New York Times
AOL has scooped up yet another online advertising company, one that has faced off with Google and Yahoo.
Cyber NAUGHTY GIFTS!!
The New York Times
So you can throw a sheep or kiss somebody via the Facebook application. But did you know you can give naughty gifts to your friends as well this holiday season? People, we’ve definitely hit a new way to communicate.
NFL Signs Bridgestone for Super Bowl Halftime Shows
Advertising Age
Bridgestone Firestone has signed a multimillion dollar deal with NFL to be the title sponsor of the next two Super Bowls.
-Tiffany Chang
Facebook Puts Advertising Back in Hands of Public with New Plan
Advertising Age
Facebook is now embarking on a new “pull marketing” era where consumers are voluntarily promoting and endorsing products and brands they like. Their new ad plan will provide capabilities to users to attach themselves to a brand or company as a “fan” which will be alerted to those in their network via newsfeed. In other words, word-of-mouth just got extremely digital and extremely ubiquitous.
Anheuser-Busch Retaliates to Miller’s Mock Ad With Charity
Advertising Age
Miller recently put out an ad mocking A-B but A-B is not letting it get to them. Instead, they’re being the bigger man–er–industry and responding by charitable donations to animal rescue groups.
Giuliani: I’ll Talk Your Ears Off
Advertising Age
Giuliani promised that if he is elected, he’ll hold more White House press conferences.
Yahoo Lied About China, Legislators Say
The Washington Post
Members of Congress yesterday accused Yahoo of lying about its cooperation with the Chinese government in an incident that resulted in the imprisonment of a dissident.
-Tiffany Chang
Writers Begin Strike
The New York Times
After failed negotiations, The Writers Guild of America is now on strike. Starting today, The WGA East members will be picketing outside of the Rockefeller Center, studios, and production sites.
Dentsu’s Dirty Little Scandal
Advertising Age
Creative Director Steve Biegel has filed a lawsuit against Dentsu and CEO Toyo Shigeta on claims that Shigeta subjected him to several inappropriate and erotic experiences during his employment.
Facebook to Add Shopping Service
Advertising Age
Shopping is about to come to Facebook! Check out some of the details of the service Ad Age got a hold of…
–Tiffany Chang
Google and MySpace Combine Forces to Take on Facebook
Advertising Age
Google and MySpace are joining together to rival Facebook’s popular applications platform.
