Shopping Goes Social with Plurchase October 28, 2009

Plurchase Site

By: Tiffany Siu

Shopping and social media effectively combine on Plurchase. Love to shop online, but wish you can take all of your friends with you to get their opinion? Well Plurchase is your answer. While shopping on Zappos, you can ask your friends if they think you’ll trip on that four-inch heel or if you’ll really look like your grandmother with that loafer on. When you go to the Pluchase site, it will direct you to Zappos and provide you a link that you can share with your friends. Once your friends click on that link, they will be able to log on and see that boot, heel, flat, or sneaker that you are trying to decide which credit card to put it on. Go check it out and let us know what you think!

Opening Ceremony Takes a Walk on the “Wild” Side October 4, 2009

By Colleen Hagerty

You’ve read the book. You’ve seen the trailers. You’ve heard the entirely tailored soundtrack. And now you can… wear the clothes?

To help tide fans over until the debut October 16, Opening Ceremony has just released a limited-edition line inspired by the beloved children’s book and upcoming film Where the Wild Things Are. The line—designed in collaboration with the film’s director, Spike Jonze—debuted in Opening Ceremony stores and online this past Monday, September 28.

I admit I was entirely skeptical when I first heard about this idea, as adorably drawn monsters do not exactly scream “fashion” to me. But I was very, very wrong. Against all odds, the line is edgy, unique, and even (for the most part) wearable. With pieces ranging from vests and jackets for women to coats for men and even a unisex version of Max’s iconic animal playsuit, there is definitely something for anyone looking to make their wardrobe a bit “wilder”.

So whether you are looking for a great, trendy piece to add to your daily wardrobe or even to find a Halloween costume early (as I’m assuming most of us wouldn’t wear that playsuit on a daily basis), Opening Ceremony is definitely the place to go to satisfy your cravings for fashion and fun.

Over-The-Knee Boot Round Up September 29, 2009

By Alix Turoff

Some may say leather is my middle name. My father once commented that the only thing I need is a leather bag to go over my head and my look would be complete. I romp around Washington Square park in my leather motorcycle jacket, I hit the town in strapless leather dresses and I walk the stairs to the tents of Bryant Park Fashion week in Jeffrey Campbell’s Opening Ceremony inspired leather cut-out wedges.

With the strange not-quite-summer but definitely not fall weather, I’ve had a dilemma getting dressed in the morning. I’m not ready to put away the Kain tanktops or breezy summer dresses but I can’t wait to start working some of this fall’s trends. So, I came up with an alternative: I would pair my newly purchased over-the-knee boots (Wanted’s Babel Black $99- A steal when compared with similar styles) with all the summer clothes that I’m not quite ready to part with.

Okay, so I “die’ over Taylor’s Stella McCartney thigh-highs that she pairs with everything on the Rachel Zoe Report but let’s be honest, an unpaid intern can’t really afford a pair of $1500 boots so instead I did what I do best: bargain hunted.

Here are some of my favorite picks to fit every budget:

STEAL: Babel in Black – $99

http://www.wantedshoes.com/shop/Boots/babel/Black

SPLURGE: Jimmy Choo – $1,195

http://www.net-a-porter.com/product/48691

STEAL: Verbana – $35

http://stores.makemechic.com/Items/verbana01-blk?sck=12040992&caSKU=verbana01-blk&caTitle=Verbana01%20Zippered%20Thigh-High%20Boot%20BLACK

SPLURGE: Chloe – $1,295

http://www.net-a-porter.com/product/48554

STEAL: Furge – $33

http://stores.makemechic.com/Items/furge02-blkpu?sck=12040992&caSKU=furge02-blkpu&caTitle=Furge02%20Stretchy%20Latex%20Thigh-High%20Boot%20BLACK

SPLURGE: Stella McCartney – $1,385

http://www.net-a-porter.com/product/48898

Successful Deloitte Panel! September 24, 2009

On Monday September 21, Women in Communication co-hosted the Deloitte Women in Consulting Panel with Undergraduate Stern Women in Business and Phi Chi Theta. We had a wonderful turn-out and learned a lot about the world of consulting!

Deloitte Consulting is broken up into 3 practices: Strategy & Operations, Technology, and Human Capital. The Strategy & Operations practice solves the companies core strategical business problems. The technology practice deals with companies functional and technical technology problems relating to it’s company processes. The Human Capital practice deal with the people issues within and outside a company.

One big takeaway from the panel was Deloitte’s investment into it’s employees. Through WIN, it’s Women Initiative, Deloitte strives to provide women with every opportunity to advance through its company, this can be done with programs like “dialing down” or taking time off for children or family.

Like to travel? Consulting at Deloitte will take you all over the nation and world. There are many opportunities to advance by taking assignments outside of New York, but if you’re wary of travel, consulting might not be the career for you.

Deloitte consulting takes students from a variety of backgrounds, you don’t have to be in the business school to apply!

Find more information here: http://www.deloitte.com/view/en_US/us/Services/consulting/index.htm

Deloitte Women in Consulting Panel September 9, 2009

 

WANT TO LEARN MORE ABOUT A CAREER IN CONSULTING?

 

 

 

 

Join us on Monday, September 21, 2009 from 7:00 to 8:30 PM in Tisch Hall (Room TBD) to learn more about Deloitte’s prestigious Consulting Division and mingle with recruiters from the firm. A panel of female consultants from Deloitte will be there to share their experiences and answer your questions.

 

Please dress professionally. All majors are welcome.

 

 

 

RSVP on the Facebook event page: www.facebook.com/event.php?eid=129340093313&ref=ts

Learn more about Deloitte Consulting at www.deloitte.com

 

This event is being co-sponsored by WIC, Phi Chi Theta, and Undergraduate Stern Women in Business.

Refreshments will be served. 

WIC at Club Fest 2009 September 8, 2009

 

 

Visit our table at NYU’s annual Club Fest on Thursday, September 10th from 2-7 PM at Coles Sports Center, 181 Mercer Street.

 

Meet the 2009-2010 E-Board, find out more about our plans for this semester, and  learn how you can get involved with WIC this year, including becoming a Lit Up contributor.

 

Help us reach out to new members: encourage your friends who are into communications to check us out!

 

See you there!

 

Twitter- Pointless? August 12, 2009

A new study released today found that 40% of tweets are pointless. What do you think? Is twitter a way to get real time news and updates or just a fad? See below for the “Tweeting Toilet.”

Insider’s Guide to PR Recruitment July 8, 2009

PRSA Young Professionals Present Insider’s Guide to PR Recruitment How the gatekeepers think

Last month the company that I currently intern at  (Burson-Marsteller) loaned its San Franciso office for an event for the PRSA Young Professionals in the Bay Area. I was lucky enough to be able to attend after work. At the event were three recruiters from Weber Shandwick, Korn/Ferry, and CCI Staffing. While at the event, they answered the “dos’ and “don’ts” in the application process, especially pertaining to the PR industry.

COVER LETTERS

• Consensus: not that important
• Should be a quick synopsis of your resume
• How to email it. Paste your cover letter into the body of the email while you attach your resume
• Tells recruiters if the candidate can get to the point (writing skills)
• Talk about you! Show the recruiter what you want in life and how this internship will help you
• Most recruiters consider the cover letter secondary, they will read cover letters of good resumes, but expects all candidates to have a cover letter

RESUME

• Should be: chronological, perfect formatting, concise in job description, and absolutely no SPELLING ERRORS
• Anyone with 0-5 years experience should only have a 1 page resume
• Should match job description and cover letter
• Use specific words from job description (wrote press release, handled edcal, pitched to media)
• Don’t be afraid to NAME DROP! If you worked on a major client like Intel, say that!
• Quantify your work, how many press released did you write?

INTERVIEW

• Don’t wear perfume/cologne. Why? What happens if your recruiter is allergic to your smell?
• Good skill sets: team work, intellectually curious, open minded, can talk about news/market, communicator high energy, good social skills

-Tiffany Siu

NYU Students Reach Out to International Pen Spinning Community January 13, 2009

 

 

From left: Erica Swallow, JC (pen spinner), Josh Oh (video director and editor), Xero (pen spinner), and Daniel McCoy.

NYU students, Daniel McCoy and Erica Swallow, have created a line of promotional videos for Pentel Recycology called Spin the Pen, as part of a marketing competition hosted by Alloy Marketing and Pentel.  The videos feature expert pen spinners, Xero and JC, spinning and having fun with Pentel’s line of Recycology products.

 

Pentel has been historically recognized as an environmentally-friendly company, leading the way for controlling production pollution since 1974.  The creation of the Recycology program enhances their continued efforts to go green by promoting recycling and reducing waste during manufacturing.  All Recycology products are made with a minimum of minimum of 50%, and up to 100%, recycled content.  Recycology products offer the same high quality of performance and reliability that is found in other Pentel products.

 

 

Spin the Pen demonstrates a new approach to interacting with Pentel’s online audience through the creation of www.spinthepen.info, a website dedicated to the Spin the Pen promotion.  The website hosts the entire line of promotional videos and pen spinning tutorials.  Links to Spin the Pen online communities on social networking sites such as Facebook and YouTube are also available for visitors to join and spread the word. In such a little time, the videos have already received responses from pen spinners across the world, including spinners from France, Japan, Korea, Brazil, China and the United States.

 

View Spin the Pen videos on the Pentel Recycology YouTube channel: www.youtube.com/user/PentelRecycology

Join the Pentel Recycology Facebook group:  www.facebook.com/group.php?gid=109910210141&ref=ts

Keep a look out for more to come from Pentel Recycology and Spin the Pen. For additional information on Spin the Pen, visit www.spinthepen.info.

NYU Students Break the Pop Culture FBI Image with their Ad Campaign December 9, 2008

In Professor Jacob Jacoby’s Advertising Management class, textbooks are hard to find. Hired by the FBI through Edventure Partners, an organization that assigns students to a company or organization in order to create a “real world” marketing experience, Jacoby’s class dove headfirst into the world of advertising. Divided into various departments, including Account Management, Marketing Research, Media & PR, Creative, Production and Budget, over the past three months the class has successfully executed a multifaced campaign targeted at NYU undergraduates.

The FBI, popularly misrepresented with the solo “special agent jacket” image, wanted to educate NYU students about the OTHER professional staff opportu

nities within the FBI. They figured there was no better way than recruiting NYU students to create the messages behind their advertising campaign. Jacoby’s class created a series of original advertisements in order to reposition the FBI in the minds of students as a feasible career choice and to build awareness about the FBI’s professional staff positions, which include options such as intelligence analysts, linguists, lab technicians and surveillance a

nalysts.

Over the past two months, posters, flyers, online placements and one major on-campus event helped to educate NYU students about the “other side” of the FBI. On November 19, the class hosted an on campus event where FBI professional staff employees spoke about their experiences and the benefits of working with the FBI. Many interested students with a wide range of majors attended the event. After the event, one student said, “I had no idea there was this other side of the FBI, and since I am a biology major, I am thrilled to know that working with the FBI is an option!”

Continue to look out for original FBI Professional Staff ads created by Professor Jacoby’s class in the Washington Square News and at nyunews.com. There is also a Facebook group. For more information about FBI job opportunities, please visit: www.fbijobs.gov and use marketing code “Edventure Partners” when submitting applications